The combined advertising budgets of U.S. corporations are greater than the combined budgets of U.S. institutes of higher learning. The corporate world certainly believes in the power of imagination to affect human behavior. Ironically, notes Buell, the large sums being spent on "greenwash" suggest that "environmental disinformation" takes the arts and imagination more seriously than do most American environmental-studies departments. This could be the reason, he adds, why environmental initiatives are losing, more than gaining, ground in the public arena. Environmental education is a key piece of the environmental-crisis jigsaw puzzle that is often left off the grid by those who organize today's dominant research communities. If we can make ourselves think more squarely about that missing element, we won’t produce an instant millennium, but it's sure to help.