| Gary King (David Florence Professor of Government) offers a wide range of
researchers, policymakers, pollsters, and others help in addressing two
critical problems in conducting survey research: how to measure
complicated concepts and how to ensure that respondents understand the
intent and meaning of the survey questions. Professor King introduces the
method of anchoring vignettes -- descriptions of hypothetical people or
situations that survey researchers can use to correct survey responses
that people of different cultures, races, sexes, or countries may
interpret in incomparable ways. We hope this talk changes the way you view
poll results reported in the media and gives you a feel for a new
scientific development designed to improve survey research. |
