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Lydia E. Pinkham: Vegetable Compound
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Lydia E. Pinkham turned a private herbal
recipe for “female complaints” into a thriving family
business. Pinkham’s Vegetable Compound and other remedies capitalized
on the eighteenth-century woman’s desire to avoid doctors and
take control of her own health. Mayo explains that in an age when
women did not receive competent medical care, Pinkham’s ingenious
promotional methods were particularly effective in securing the popularity
and longevity of her Vegetable Compound. |
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