|
 |
Madam C. J. Walker: African-American Hair Care
|
 |
| |
Madam C. J. Walker, part of the first
generation of African Americans born into freedom after the Civil
War, is one of several beauty pioneers featured in the exhibition
who went from rags to riches through successful marketing of her products.
Mayo chronicles Walker’s marketing techniques, successful among
African-American women at a time when society was segregated. Mayo
reveals that Walker marketed her products nationally and internationally
to the “darker races” and, as a result, created a nationwide
network of female entrepreneurs who owned their own businesses selling
Madam C. J. Walker products. |
|
 |
|
 |
|
