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Linda Seligmann: Peruvian Indian Market Women
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 | Linda Seligmann, professor of anthropology at George Mason
University, describes the complex and diverse social and economic practices of the
Peruvian market women of the Andean highlands. To be successful, says Seligmann,
"Market women...must control the flow of information
through a highly complex and far-flung market system. In practice, successful trade
depends as much—if not more—on style and social skills as on general marketing
skills." Their social and bargaining relationships, she says, are extremely
important to the market women's success in the informal economy. The contradictions
inherent in their practices, and the obstacles they face due to gender and racial
barriers, ultimately interfere with their success as entrepreneurs. Moreover, says
Seligmann, market women "continue to perform crucial economic functions,
but they are burdened more than ever by the need to survive day to day."
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